Build an AI-Powered Facebook Chatbot to Turn Comments into Customers

Turn Facebook comments into customers with an AI-powered chatbot. Automatically respond to comments, collect user info, and send lead magnets - all without lifting a finger. Boost engagement and nurture warm leads.

February 15, 2025

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Discover how to effortlessly turn Facebook comments into valuable leads and customers with a powerful AI-powered chatbot. This step-by-step guide will show you how to set up a comment automation system that responds to users privately and publicly, engaging them and driving business growth.

Turning Comments into Customers with AI Chatbot Automation

To set up a Facebook comment automation using Chatbot Builder, we need to create two flows: a private reply flow and a public reply flow.

For the private reply flow, we'll create an opt-in message that encourages the user to take an action, such as commenting or clicking a button. This flow is specifically for Facebook or Instagram comment replies, and the user must take an action to be considered an opted-in contact.

For the public reply flow, we'll use OpenAI to generate a response to the user's comment. We'll save the user's comment as the "Facebook comment" input, and the AI-generated response will be saved as the "AI response" output. This flow will publicly respond to the user's comment on the Facebook post.

Finally, we'll set up the comment automation tool, selecting the private and public reply flows, and configuring options such as hiding specific keywords, replying to new contacts, and setting the reply timing to be random within 3 minutes. This ensures a more natural and less spammy interaction with the users.

By implementing this AI-powered comment automation, you can turn your Facebook comments into valuable leads and customers, providing personalized and engaging responses to increase your overall engagement and impact.

Building the Private Reply Flow

To build the private reply flow, we'll need to follow these steps:

  1. Go to the "Flows" section and click "Add" to create a new flow.
  2. Name the flow "Facebook Reply" to indicate that this is the private reply flow.
  3. Select "Messenger" as the channel and "Facebook comment replies" as the flow type. This is necessary to comply with Meta's strict rules for private comment replies.
  4. Add a text block with a message to the user, such as "Thank you so much for your interest in Ro D Pizza truck. How can we help you today?"
  5. You can optionally add quick reply buttons to the message, such as "Today's location" or "Menu", to encourage the user to take an action.
  6. If you don't want to add quick replies, you can simply ask the user to comment on the message to continue the conversation.
  7. Publish the flow, as this is the only step required for the private reply flow.

The key points here are to properly label the flow as a Facebook comment reply, provide a friendly and engaging initial message, and optionally add quick replies to guide the user's next action. This sets the stage for the public reply flow to take over the conversation.

Building the Public Reply Flow

To build the public reply flow, we'll need to create a flow that will respond to comments publicly on the Facebook page. Here's how to do it:

  1. Go to the "Flows" section and click "Add" to create a new flow.
  2. Name the flow "Facebook Reply" and select "Messenger Facebook Comment Replies" as the channel.
  3. In the flow, add an "Open AI" action. This will allow the chatbot to generate a response using the OpenAI language model.
  4. In the OpenAI settings, select the "GPT-3.5 Turbo" model and provide a prompt that contains the information the chatbot needs to respond to the comments. For example, "What information does the chat automation need to know in order to respond publicly to questions?"
  5. Set the "User Message" to "Facebook Comment" to capture the user's comment.
  6. Create a new variable called "AI Response" to store the generated response.
  7. Add a "Text" action and use the "AI Response" variable to display the chatbot's response.
  8. Publish the flow.

Now, when the comment automation is set up, the public reply flow will be used to respond to comments publicly on the Facebook page using the generated AI response.

Setting Up the Comment Automation

To set up the comment automation, we need to create two flows: a private reply flow and a public reply flow.

For the private reply flow:

  • Name the flow "Facebook reply"
  • Select "Messenger Facebook comment replies" as the channel
  • Add a text block with a message to engage the user and encourage them to take an action, such as commenting or clicking a button
  • Publish the flow

For the public reply flow:

  • Name the flow "Facebook reply"
  • Select "Omni-Channel" as the channel
  • Add an Open AI action to generate a response to the user's comment
  • Use the "Facebook comment" as the user input and save the response in a new variable called "AI response"
  • Add a text block to display the AI-generated response
  • Publish the flow

Next, set up the comment automation in the marketing section:

  • Select "All posts" to apply the automation to all posts
  • Choose the private reply flow for the private replies
  • Choose the public reply flow for the public replies
  • Customize the options, such as hiding comments with specific keywords, replying to users who have commented on previous posts, and setting the reply delay to "Random within 3 minutes"
  • Save the settings

Finally, turn on the comment automation and test it by commenting on one of your posts. The private reply should be sent immediately, and the public reply should be sent within 3 minutes, using the AI-generated response.

Conclusion

In this video, we have learned how to set up a Facebook comment automation using Chatbot Builder. We have created two flows - a private reply flow and a public reply flow - to handle the comment responses effectively.

The private reply flow includes an opt-in message to get the user to take an action, such as commenting or clicking a button. This allows us to establish a connection with the user and continue the conversation.

The public reply flow utilizes OpenAI to generate a unique response to each comment, ensuring that the replies are tailored and engaging. We have also set up various options to customize the comment automation, such as excluding specific keywords, hiding comments, and controlling the timing of the responses.

By implementing this comment automation, you can increase your engagement, generate more leads, and provide an impressive customer experience for your business. Remember to test the automation thoroughly before fully rolling it out, and don't forget to check out Chatbot Builder for more information and resources.

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