Visual JSON, also known as the "Start Conversations" template in the Message Templates, allows you to use quick replies as keyword triggers to initiate specific chatbot flows. This provides a seamless and interactive experience for users when they click on your Messenger ads.

Traditional JSON, on the other hand, refers to the "Advanced Setup" option under the Message Template. With this ad type, you'll need to copy the code generated from your chatbot builder (e.g., ManyChat) and paste it into the ad setup. This will direct users straight into your chosen chatbot flow, creating a smooth experience.

Messenger Lead Ads are another type of Message Template ad, where you can create a lead generation experience within Messenger. To use this ad type, you'll need to connect a privacy policy, but the setup is relatively straightforward once you've done that.

Regardless of the terminology used, these ad types are powerful tools in the Facebook advertising ecosystem, allowing you to leverage the power of chatbots and Messenger to engage with your audience in a more interactive and personalized way.

A visual JSON is another term for the "Start Conversations" template in the message templates when running Messenger ads. With this template, you can choose quick replies as the trigger, and these quick replies work like keywords to trigger specific flows in your chatbot.

To dive deeper into building these types of ads, you can check out the video in the description. This will provide you with a step-by-step guide on how to set up and optimize your visual JSON ads for the best results.

When marketers use the term "traditional JSON," they are referring to the advanced setup under the message template. With these types of ads, you will take the code that you generate in your chatbot builder of choice (in this case, using ManyChat) and enter it here. This allows people who click on your ad to be directed straight into your chatbot flow of choice, creating a seamless experience for the end-user.

To set up a traditional JSON ad, you'll need to:

1. Create your chatbot flow in your chatbot builder.
2. Generate the code for the specific flow you want to use.
3. Enter the code in the advanced setup section of the message template.

This setup provides a more customized and integrated experience for your audience, as they are directly routed to your desired chatbot flow. If you want to learn how to set up a traditional JSON ad, be sure to check out the video in the description.

Messenger lead ads are a type of message template ad that allows you to create a lead ad experience directly within the Messenger platform. To use this ad type, you'll need to connect a privacy policy, as it operates within the Messenger sandbox. However, once set up, Messenger lead ads are relatively straightforward to create.

If you'd like to give Messenger lead ads a try, be sure to check out the video in the description, where I demonstrate how to set them up. This will give you a hands-on walkthrough of the process and help you get started with this powerful ad type.

In this article, we've explored the key terms and concepts related to JSON ads in the world of Facebook advertising. We've covered the differences between visual JSON and traditional JSON, as well as the messenger lead ad format.

Visual JSON refers to the "Start Conversations" template in the message templates, where you can use quick replies as keyword triggers to initiate specific chatbot flows. Traditional JSON, on the other hand, involves integrating your chatbot code directly into the advanced setup of the message template, providing a seamless experience for the end-user.

Additionally, we've discussed the messenger lead ad format, which allows you to create a lead ad experience directly within the Messenger platform. This format requires you to connect a privacy policy, but it's relatively straightforward to set up.

Remember, if you have any further questions or need more guidance, be sure to check out the resources mentioned in the article or join the Baby Godbot Facebook group, where you can connect with other chat marketing enthusiasts.