Publisher Rocket's recent update has introduced a powerful new feature for Amazon ads. This feature allows you to deeply research and select the most relevant keywords and book targets for your Amazon advertising campaigns.

Here's how it works:

1. Keyword Targets: Publisher Rocket analyzes your book's Kindle keywords and provides a list of related search terms, including those linked to similar books and categories. You can select the most relevant keywords to use in your Amazon ads.

2. Book Targets: The tool suggests other books that are relevant to your title, including their ASINs, titles, subtitles, and author names. You can target these books in your Amazon ads to reach a similar audience.

3. Category Bestsellers: Publisher Rocket identifies the top-selling books in your book's categories, allowing you to strategically target high-performing titles in your ads.

4. Comparable Authors: The tool recommends authors whose books are similar to yours, providing valuable insights to inform your ad targeting.

By leveraging this comprehensive data, you can create highly targeted and effective Amazon ad campaigns, focusing on quality over quantity. The streamlined workflow helps you efficiently research, select, and implement the best keywords and book targets for your promotions.

Whether you're a seasoned Amazon advertiser or just starting out, Publisher Rocket's new Amazon ads feature is a game-changer for optimizing your book's visibility and sales.

When using the updated Publisher Rocket tool, the Amazon Ads section is where you can leverage your Kindle keywords to find highly relevant ad targets. Here's how it works:

1. Enter Your Book's ASIN: Start by entering the ASIN (Amazon Standard Identification Number) of your book. This unique identifier can be found in your book's URL or product details on Amazon.

2. Input Your Kindle Keywords: Next, input the 7 Kindle keywords you used for your book. Publisher Rocket will then suggest similar keywords based on its algorithm and Amazon data.

3. Refine Keyword Targets: Review the suggested keywords and deselect any that are not relevant to your book's genre or content. Focus on the most relevant and high-scoring keywords.

4. Explore Related Book Targets: In addition to keyword targets, you can also find other books that are similar to yours. This allows you to target the keywords in their titles, subtitles, and author names for your ads.

5. Identify Category Bestsellers: Analyze the bestselling books in your book's categories to find potential high-value ad targets, though be mindful of the competition and costs.

6. Leverage Comparable Author Targets: Publisher Rocket will also suggest authors whose books are comparable to yours. These can be excellent ad targets, especially if you've had success advertising on their books before.

By thoroughly exploring these ad targeting options within Publisher Rocket, you can build a robust and highly relevant set of keywords and book targets to power your Amazon advertising campaigns.

The new Amazon Ads feature in Publisher Rocket allows you to uncover relevant book targets for your advertising campaigns. Here's how you can leverage this functionality:

1. Search Terms Linked to Other Similar Books: This section provides keywords related to books that are similar to yours. Review these keywords carefully to ensure they accurately reflect your book's genre and themes.

2. Search Terms Related to Books Near Yours: These are search terms associated with other books that are similar to your own. Analyze these terms and consider incorporating relevant ones into your ad campaigns.

3. Search Terms Amazon Has Liked for Your Book: This data reveals keywords that Amazon's algorithm has deemed relevant for your book, even if you didn't use them as your primary keywords. These can be valuable additions to your ad targeting.

4. Comparable Book Targets: Publisher Rocket provides a list of books that are similar to yours, based on factors like genre, themes, and popularity. You can use this information to target ads on the pages of these comparable titles, reaching readers who are likely to be interested in your book.

5. Category Bestseller Targets: Explore the bestselling books in the categories your book is listed in. While some of these may be too competitive to target effectively, you can still identify relevant keywords and potential advertising opportunities.

6. Comparable Author Targets: The tool also suggests authors whose books are similar to yours. Targeting ads on the pages of these authors' titles can be a effective strategy.

By thoroughly exploring these features, you can uncover a wealth of data to inform your Amazon advertising strategy. Focus on quality over quantity when selecting keywords and book targets, ensuring your ads reach the most relevant readers for your book.

When looking for potential ad opportunities, the "Category Bestseller Targets" feature in Publisher Rocket can be a valuable resource. This section allows you to explore the best-selling books within the categories your book is listed in.

However, it's important to be cautious when targeting these high-performing books. Some of the most popular titles may be prohibitively expensive to advertise on, as the competition for those ad placements can be fierce.

To find more realistic ad opportunities, you may want to focus on categories that are more niche or specific to your book's genre. For example, instead of targeting the broad "Fantasy" category, you could look at "Teen & Young Adult Sci-Fi & Fantasy" or "Fantasy Coming of Age." These more targeted categories may have less competition, making it more feasible to secure ad placements.

As you review the category bestsellers, make note of any titles or authors that seem particularly relevant to your book. These could serve as valuable ad targets, allowing you to reach readers who are already engaged with similar content.

Remember, the goal is to find the right balance between high-performing books and realistic ad opportunities. By carefully analyzing the category bestsellers, you can identify the most promising ad targets to help promote your book effectively.

The new update to Publisher Rocket is a significant improvement, particularly in the Amazon Ads section. The tool now provides a comprehensive approach to finding the most relevant keywords and targeting options for your book's advertising campaigns.

The key highlights of the updated Publisher Rocket include:

1. Keyword Targeting: The tool analyzes your book's existing keywords and suggests related search terms, category-specific keywords, and terms linked to similar books. This helps you identify the most relevant and high-performing keywords for your Amazon Ads.

2. Competitor Analysis: You can research keywords and targeting options for books similar to yours, even if they are not your own. This allows you to gain insights into your competition and optimize your advertising strategy accordingly.

3. Category Bestseller Targets: The tool provides a list of bestselling books in your book's categories, enabling you to target your ads to these high-performing titles and authors.

4. Comparable Author Targets: Publisher Rocket suggests authors whose books are similar to yours, allowing you to target your ads to their audience and potentially reach new readers.

By utilizing the features of the updated Publisher Rocket, you can create more effective and targeted Amazon Ads campaigns, ultimately driving more visibility and sales for your book.