When reaching out to businesses, it's important to stand out from the constant barrage of cold calls and emails they receive. Instead of simply pitching your services, focus on providing immediate value by identifying and fixing issues on their website.

Start by using a tool like Phantom Buster to extract data from Google My Business, including the business's website URL. Once you have the URL, take a look at their website and identify any obvious problems or areas for improvement.

For example, you might notice that their website is missing a prominent phone number or call-to-action button. Or you might find that their website is not mobile-friendly or has broken links. These are the types of issues you can quickly address and then present to the business owner.

When you reach out, lead with something like "I found a couple of things broken on your website, and I'd like to show you how I can fix them." This immediately positions you as someone who is trying to help, rather than just sell. It also builds trust, as the business owner will see that you've taken the time to actually look at their website and identify areas for improvement.

Once you have their attention, you can then explain the specific issues you've found and how addressing them can lead to more leads and better business outcomes. For example, you might show them how a prominent phone number and call-to-action button can significantly increase the number of inquiries they receive.

By providing this kind of immediate value, you'll be much more likely to get the business owner's attention and secure a follow-up call or meeting. From there, you can discuss additional services you can provide, such as website design, lead generation, or automation solutions.

Remember, the key is to focus on providing value first, rather than just trying to sell. This approach will help you stand out from the competition and build long-term partnerships with your clients.

When reaching out to businesses, it's important to stand out from the constant barrage of cold calls and emails they receive. Instead of simply pitching your services, focus on providing value upfront.

One effective approach is to research the business's competitors and identify areas where they are outperforming the business you're targeting. This could be things like a better website design, more prominent call-to-action buttons, or a higher number of positive online reviews.

During your outreach, point out these advantages that the competitor has and explain how you can help the business improve their own online presence and visibility. For example, you could say:

"I was looking at your website and the competitors in your area, and I noticed that [Competitor X] has a really clear call-to-action button at the top of their homepage that's driving a lot of leads. I think adding something similar to your site could help you capture more potential customers."

This demonstrates that you've taken the time to understand their business and industry, and that you have specific ideas to help them improve. It also positions you as an expert who can provide valuable insights, rather than just another salesperson.

Once you've highlighted the areas for improvement, you can then transition to discussing how your services can address those issues. This could include building a new website, implementing lead capture forms, or managing their online reputation and reviews.

The key is to focus on providing value and solving real problems, rather than just trying to sell them something. By taking this approach, you'll be more likely to build trust, stand out from the competition, and ultimately convert the business into a paying client.

The key to this strategy is to focus on one main service and promote it effectively. By honing in on a single offering, you can position yourself as an expert and build trust with your clients.

Start by identifying a service that provides immediate value and is easy to sell. For example, you could offer website hosting and maintenance for $200-$500 per month. This service is in high demand, and you can easily set up the necessary automations to deliver it efficiently.

When reaching out to potential clients, lead with this core service. Demonstrate the value it can bring to their business, such as increased lead generation or improved online presence. Avoid the temptation to overwhelm them with multiple offerings right away.

Once you've established a relationship and built trust, you can then introduce additional services as upsells. This could include services like lead generation, Google review management, or more advanced website customization. By starting with a single focus and gradually expanding your offerings, you make it easier for clients to see the benefits and commit to your services.

Remember, the key is to provide immediate value and build a strong foundation before expanding your service portfolio. This approach helps you stand out from the competition and increases your chances of securing long-term, profitable partnerships.

The biggest issue people have with go high level is promoting too many different services. Instead, you should stick to one main service and promote that. One effective service you can offer is automations that improve lead response time.

When a lead comes into your client's website, how fast do they call them? What's their lead response time? This is an area where you can provide immediate value.

Explain to your clients that by setting up simple automations, they can text a lead as soon as they come in. This isn't hard to set up, and it adds a lot of value by ensuring quick response times.

You can then discuss the benefits of having a prominent phone number and a "Call Us Now" button at the top of the website. This can significantly increase the number of leads. Similarly, placing a contact form in the top right corner encourages more people to fill it out.

By addressing these simple improvements, you can differentiate yourself from competitors and provide immediate value. This can then pave the way for discussing additional services, such as enhancing their online presence by increasing their customer reviews or upgrading their website design.

The goal is to help your clients stand out and attract more business by focusing on practical changes and demonstrating the potential return on investment. This approach not only enhances your credibility but also positions you as a valuable partner in their business growth.

This strategy of providing immediate value to potential clients is a highly effective approach to stand out in a crowded market. By identifying and addressing issues on their website or online presence, you position yourself as a helpful partner rather than just another salesperson.

The key aspects of this strategy include:

1. Offer Value Upfront: Rather than just pitching your services, start by showing the client how you can improve their online presence or address specific problems. This builds trust and makes you more memorable.

2. Focus on One Main Service: Promote a single core service, such as website management or lead generation, and then upsell additional services later. This keeps your messaging clear and your sales process streamlined.

3. Leverage Automations: Implement lead response automations that quickly engage new inquiries. This demonstrates your ability to deliver results and can justify higher monthly fees.

4. Expand Services Over Time: Once you've established a relationship, you can introduce more advanced services like review management or lead generation to increase your monthly revenue.

5. Observe and Learn: Analyze the results of your outreach and sales calls to continuously refine your approach. Watching live sales call recordings can also provide valuable insights.

By following this strategy, you can cut through the noise, build trust, and position yourself as a valuable partner to your clients. Remember, the goal is to provide immediate value and gradually expand the services you offer, ultimately leading to long-term, high-revenue partnerships.