Morning Side AI, the AI development and automation agency within the Morning Side Holdings, plays a crucial role in the overall strategy to achieve $100 million in revenue within the next 5 years. This division serves as the foundation that generates cash flow and builds the necessary authority to support the other business units.

Morning Side AI has several revenue streams that contribute to the overall financial goals:

1. AI Products: The agency develops various AI-powered products tailored for the education and coaching industries. These products are priced between $3,000 to $8,000 individually, or bundled together for $20,000 to $30,000. The revenue from these products provides a steady cash flow.

2. Consulting Services: In addition to the AI products, Morning Side AI offers consulting services to businesses, advising them on implementing AI solutions without necessarily building the entire system for them. This consulting division generates further cash flow.

3. Authority and Credibility: The work done by Morning Side AI in delivering successful AI projects and automating processes for clients establishes the agency's authority and credibility. This authority is essential for the success of the other business units, such as the education programs and software products.

The authority and credibility gained from Morning Side AI's performance are the "lubricant" that enables the other components of the strategy to function effectively. Without a proven track record in the AI space, the education programs and software products would lack the necessary credibility to attract and retain customers.

By aligning the incentives across the different business units, Morning Side ensures that the success of the AI agency directly benefits the growth and adoption of the education programs and software products. As the AI agency clients and program participants become long-term users of the software tools, it contributes to the overall valuation and potential $100 million exit.

In summary, Morning Side AI is the cornerstone of the strategy, generating cash flow, building authority, and providing the necessary foundation for the other business units to thrive and contribute to the $100 million goal.

Under the Morning Side Education umbrella, we have two key offerings:

1. The Accelerator: This is our flagship education product for entrepreneurs looking to start their own AI agency. It is aimed at solo entrepreneurs and individuals interested in entering the AI space.

2. Business Education Programs: We see a massive market opportunity in business education, not only for entrepreneurs entering the AI industry, but also for business owners who want to upskill their teams on AI implementation and adoption. These programs are currently in development and will be launched soon.

The key objective of these education offerings is to create a pipeline of successful AI agency owners and business leaders who can become long-term users of our software products under Morning Side Ventures. By equipping our students with the knowledge and tools to build thriving AI-powered businesses, we ensure a steady flow of potential customers for our SaaS offerings.

The authority and credibility gained from running a successful AI agency (Morning Side AI) is crucial in positioning these education programs as valuable and trustworthy. This synergy between the agency, education, and software businesses is the foundation of our strategy to reach the $100 million goal within the next 5 years.

Under the Morning Side Ventures umbrella, the team is focused on developing scalable tools and software products to support their overall strategy. This includes:

1. Agentive: The first software tool developed by Morning Side Ventures. Agentive allows users to build text-based AI agents that can be used to deliver services for their clients. This tool is being continuously updated and expanded based on the needs and feedback from Morning Side AI and Morning Side Education clients.

2. Tool 2 and Tool 3: The team is planning to build additional software tools and products to further serve the needs of their target market. These tools will be developed based on the insights and demands gathered from running the Morning Side AI and Morning Side Education businesses.

3. Consolidated Tool: Depending on how the product strategy evolves, the team may decide to consolidate the various tools into a single, more comprehensive software platform to better serve their customers.

The key aspect of this part of the strategy is that the software products being developed are directly informed by the real-world experiences and needs of the clients and customers within the Morning Side AI and Morning Side Education divisions. This ensures that the tools being built are truly valuable and aligned with the market demand.

Additionally, the software products developed within Morning Side Ventures will be used to support the services and offerings of the other business units, creating a synergistic relationship between the different components of the overall strategy.

The key to our strategy at Morningside is aligning the incentives across our different business units. Our goal is to create a thriving ecosystem where the success of our clients and students directly contributes to the growth and profitability of our own products and services.

At the heart of this is our AI agency, Morningside AI. This division not only provides consulting and custom AI solutions for our clients, but also serves as the testing ground for the tools and technologies we develop. The insights and feedback we gather from working with clients in the education and coaching space inform the roadmap for our software products under Morningside Ventures.

Similarly, the education programs we offer, both for entrepreneurs and established businesses, are designed to empower our students to build successful AI-powered agencies and integrate AI into their operations. As these students succeed, they become long-term users of our software tools, creating a sustainable revenue stream for Morningside Ventures.

By closely aligning the incentives across Morningside AI, Morningside Education, and Morningside Ventures, we ensure that the growth and prosperity of our clients directly contributes to the achievement of our $100 million goal within the next 5 years. This symbiotic relationship is the key to our strategy, as we leverage our expertise, authority, and market insights to create a mutually beneficial ecosystem.

The key takeaways from this strategy are:

1. Morningside is a holding company with three main divisions: Morningside AI, Morningside Education, and Morningside Ventures.
2. Morningside AI is an AI development agency focused on the education and coaching industries. It generates revenue through AI products and consulting services.
3. Morningside Education offers an accelerator program for entrepreneurs and a business education program for existing businesses to upskill on AI.
4. Morningside Ventures houses the company's software tools, such as Agentive, which are used by Morningside AI and the education programs.
5. The revenue and authority generated by Morningside AI is crucial for funding the development of new tools and products, as well as providing credibility for the education offerings.
6. The goal is to build a $100 million business within 5 years by aligning the incentives of the different divisions to create successful AI agencies and businesses, who then become long-term users of Morningside's software products.
7. The strategy emphasizes using data and market feedback to determine the right products and services to build, rather than taking a random approach.