WhatsApp pricing for businesses has been updated as of June 1, 2023. There are four main types of conversations that businesses can have with customers:

1. Utility Conversations: These are business-initiated conversations where the user expects to receive information, such as invoices, confirmations, or tickets. These conversations are typically free for the business.

2. Authentication Conversations: These are also business-initiated conversations, but they are used for verification purposes, such as sending a code to the user to confirm their identity. The pricing for authentication conversations varies by country.

3. Marketing Conversations: These are business-initiated conversations used for promotions, invitations, or other marketing purposes. The user has opted-in to receive these messages, but they are not as specific as utility conversations.

4. Service Conversations: These are user-initiated conversations, where the customer starts the conversation with the business. The first 1,000 service conversations per month are free, after which the business will be charged per conversation.

It's important to note that the pricing for these conversations can vary by country, so businesses should refer to the official WhatsApp developer documentation to find the specific pricing for their location.

Additionally, businesses can take advantage of free entry points, such as click-to-WhatsApp ads or the WhatsApp button on their Facebook business page. These entry points allow the user to start a conversation with the business without the business being charged.

Overall, understanding the different types of WhatsApp conversations and their associated pricing is crucial for businesses to effectively manage their WhatsApp communication strategy and costs.

The pricing for WhatsApp conversations is structured based on different conversation types, with varying charges per message. Here's a breakdown:

Conversation Types:

• Utility Conversations: These are business-initiated messages for things like invoices, confirmations, or tickets. Users expect to receive these notifications.
• Authentication Conversations: These are also business-initiated, used for sending verification codes to users.
• Marketing Conversations: These are business-initiated broadcasts, promotions, or event invitations.
• Service Conversations: These are user-initiated conversations through various entry points.

Pricing:

• Each conversation type has its own pricing, which varies by country. You can find the specific pricing for your country in the official WhatsApp Business API documentation.
• If you send both a marketing and a utility conversation within 24 hours, you will be charged for both.
• However, if you send multiple marketing conversations within 24 hours, you will only be charged for one.

Free Entry Points:

• Conversations initiated through WhatsApp ads or the "Send Message" button on your Facebook business page are free for 72 hours, but you must respond within 24 hours.
• Additionally, you receive 1,000 free service conversations per month, which do not include template or free entry point conversations.

To stay up-to-date on the latest pricing changes, regularly check the official WhatsApp Business API documentation. This will ensure you understand the current pricing structure and can plan your WhatsApp messaging strategy accordingly.

Meta provides two free entry points for businesses to initiate WhatsApp conversations with customers:

1. Click-to-WhatsApp Ads: When you run an ad on Facebook or Instagram that includes a "Click-to-WhatsApp" call-to-action, Meta will not charge you for the resulting WhatsApp conversations. This is because you're already paying for the ad placement, so Meta doesn't want to double-charge you.

2. Facebook Page Call-to-Action Buttons: If you add a "Send WhatsApp Message" button to your Facebook business page, any conversations initiated through that button will also be free of charge from Meta.

For both of these free entry points, there are a few important caveats to keep in mind:

• The conversation window remains open for 72 hours, but you must respond within 24 hours to keep the conversation free.
• After the initial 24-hour window, any further messages you send will be charged based on the conversation type (utility, authentication, or marketing).
• You also receive 1,000 free "service conversations" per month, where the user initiates the chat. These do not count towards the free 24-hour window.

By leveraging these free entry points, you can reduce your WhatsApp messaging costs and provide a seamless experience for your customers to connect with your business.

Every month, you receive 1,000 free service conversations on WhatsApp. This means that the first 1,000 times a user initiates a conversation with you, you won't be charged.

To make the most of this, consider the following strategies:

1. Promote Your WhatsApp Channel: Encourage your customers and prospects to reach out to you via WhatsApp. This could be through your website, social media, or other marketing channels.

2. Optimize Your Chatbot Flows: Ensure your chatbot is set up to handle common customer inquiries and requests efficiently. This will help you maximize the value of each free conversation.

3. Leverage Automated Responses: Use WhatsApp's template message feature to provide quick, pre-written responses to common questions. This can help you manage a high volume of conversations without incurring additional costs.

4. Monitor and Analyze: Track your WhatsApp conversations to understand which topics and use cases are most popular. This will help you refine your chatbot and optimize your messaging.

5. Integrate with Other Channels: Seamlessly connect your WhatsApp channel with your other customer communication channels, such as email or live chat. This can provide a more unified and efficient customer experience.

Remember, once you've used up your 1,000 free service conversations, you'll be charged per conversation. By implementing these strategies, you can maximize the value of your free conversations and provide a great customer experience on WhatsApp.

The WhatsApp pricing for businesses can vary significantly depending on your country. It's important to refer to the official WhatsApp pricing documentation to understand the exact rates applicable in your region.

Here are the key points to consider:

1. Conversation Types: WhatsApp categorizes conversations into four types - Utility, Authentication, Marketing, and Service. Each type has different pricing associated with it.

2. Country-Specific Rates: The pricing for each conversation type can vary greatly by country. You'll need to look up the rates for your specific country to accurately estimate the costs.

3. Free Entry Points: Certain entry points, such as click-to-WhatsApp ads and the "Send Message" button on your Facebook business page, are free of charge. However, there are specific rules around the 24-hour response window.

4. Monthly Free Conversations: You'll receive 1,000 free service conversations at the start of each month. Any additional service conversations beyond that will be charged.

5. Pricing Updates: WhatsApp pricing can be updated periodically, so it's important to regularly check the official documentation to ensure you have the latest information.

To find the pricing details for your country, refer to the official WhatsApp Business API pricing documentation. The URLs provided in the previous conversation should give you access to the relevant pricing information.

Remember, the pricing can vary significantly based on your location, so it's crucial to review the documentation specific to your country to accurately plan your WhatsApp messaging strategy and budget.

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In summary, the key points regarding WhatsApp pricing and usage are:

• WhatsApp has four types of conversations with different pricing: utility, authentication, marketing, and service conversations.
• Utility and authentication conversations are business-initiated, while marketing conversations are for broadcasts and promotions.
• Service conversations are when the user starts the chat, and you get 1,000 free service conversations per month.
• There are also some free entry points, like click-to-WhatsApp ads and the WhatsApp button on your Facebook business page.
• The pricing varies by country, so you need to check the official WhatsApp Business API documentation for your specific location.
• When using a third-party platform like ChatBot Builder, you don't have to pay any additional fees on top of the WhatsApp charges.
• It's important to regularly check the WhatsApp pricing documentation, as Meta can update the rates at any time.