Unlock Instagram Automation: Unleash Your Social Media Superpowers

Unlock the power of Instagram Automation! Discover the latest features including visual flow builders, quick replies, user inputs, and more. Optimize your social media strategy for growth and engagement. Dive in and learn how to harness these tools for your business.

15 avril 2025

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Unlock the power of Instagram automation with the latest features announced at F8 2021. Discover how to streamline your Instagram marketing, boost engagement, and grow your audience with these cutting-edge tools.

What to Expect with Instagram Automations: The Visual Flow Builder

If you're already familiar with ManyChat, you can expect the same excellent visual flow builder that you have been using to build out messenger bots. The flow builder makes it super easy to visualize your automations all in one place and cuts down on the building process time. Not yet signed up for ManyChat? You can sign up at the link in the description and go ahead and snag my coupon code to try ManyChat Pro out for free for 30 days. Check it out.

Using Quick Replies to Engage Users

Quick replies are a powerful feature in Instagram Automations that can help make your conversations more engaging. With quick replies, you can create different paths for users to take, allowing them to choose their own adventure within the chat.

Quick replies work by presenting users with a set of pre-defined options they can select from. This helps guide the conversation and keeps users engaged, rather than leaving them to type out their own responses.

Some ways you can use quick replies include:

  • Offering product or service options for users to choose from
  • Asking users questions to better understand their needs
  • Providing helpful resources or next steps based on user input
  • Directing users to specific content or offers
  • Collecting user feedback or preferences

By incorporating quick replies into your Instagram Automations, you can create a more interactive and personalized experience for your users. This can lead to higher engagement, better data collection, and ultimately, more conversions for your business.

Capturing User Data with User Inputs

User inputs allow you to capture a user's data, such as their email or phone number. This feature is incredibly valuable if you're looking to grow an email list or find more leads for your products, services, or your clients'. With user inputs, you can easily save the data that users provide, making it a powerful tool for lead generation and nurturing.

Setting Up Default Replies for Instant Responses

Just like in a messenger bot, you will also be able to set up a default reply that triggers when someone messages you on Instagram. Or you can set it only to fire every 24 hours or every time if you want. This way, your users will all get responses fast even when you are sleeping. Default replies are automatically enabled when you connect your Instagram account. So turn them off or to change them, you'll need to into your settings, click on Instagram and click on that default reply to edit them.

Triggering Automations with Keyword Triggers

One feature that for sure will be used a lot in Instagram Automations is the keyword triggers. Keyword triggers allow you to trigger specific automations and flows based on the words, aka the keywords, a user types. These keywords can be used in your call to actions on Instagram or even in places like Clubhouse or YouTube.

For example, if you wanted to share your free YouTube Creator's Guide, you could go to your Instagram account and instruct users to message you the word "YouTube". This would then automatically trigger an automation to send them the guide.

The possibilities with keyword triggers are endless. You can use them to start conversations, deliver lead magnets, or even initiate sales funnels - all based on the specific keywords a user provides. This feature will be a powerful tool in your Instagram Automation arsenal.

Automating Messages for Post Comments

One of the most exciting features of Instagram Automations is the ability to automate messages for post comments. This feature allows you to trigger specific automations and flows based on the comments left on your Instagram posts.

With this feature, you can set up automated responses to engage with your audience and provide them with valuable content or offers. For example, you could set up an automation that sends a message with a link to a lead magnet or a special discount code to anyone who comments on a particular post.

The possibilities are endless - you could use this feature to run contests, provide customer support, or simply build stronger relationships with your followers. By automating these interactions, you can save time and ensure that your audience always receives a timely and personalized response.

To set up your comment automations, you'll need to connect your Instagram account to your ManyChat account and then configure the specific triggers and actions you want to take. This is a powerful tool that can help you streamline your Instagram marketing efforts and drive more engagement and conversions.

Automating Messages for Story Mentions

One of the exciting new features of Instagram Automations is the story mention replies. This feature allows you to automatically respond to users who mention you in their Instagram stories.

You can turn this feature on and off, and even add conditions to it so that it doesn't always trigger a response for every single story mention. This is great for keeping the engagement going with your audience without overwhelming them with too many automated messages.

With story mention replies, you can quickly and easily send a message to someone who has taken the time to mention you in their story. This could be a simple thank you, a link to a relevant piece of content, or even a special offer or discount. The possibilities are endless!

By automating these story mention replies, you can save time and ensure that you're always responding to your audience in a timely and personalized way. This can help to build stronger relationships with your followers and keep them engaged with your brand.

So if you're excited about the potential of Instagram Automations, be sure to take advantage of the story mention replies feature. It's a powerful tool that can help you to streamline your Instagram marketing and connect with your audience in a more meaningful way.

Conversation Starters to Direct Users

One great new feature of Instagram Automations is the conversation starters. You can add these options to your Instagram DM so when a user clicks to message your page, these conversation starters will then pop up and prompt the user to make a selection. This is perfect for directing people exactly to the places that you know matter most for you and your users. With conversation starters, you can guide users to specific content, offers, or areas of your business, ensuring they engage with the most relevant information. This feature helps streamline the conversation and provides a seamless user experience, ultimately driving more valuable interactions on your Instagram account.

Story Mention Replies for Engagement

One of the exciting new features of Instagram Automations is the story mention replies. This feature allows you to automatically respond to users who mention you in their Instagram stories.

You can turn this feature on and off, and even add conditions to control when it triggers. This is great for quickly engaging with users who are interacting with your content on Instagram stories.

By setting up automated replies to story mentions, you can keep the conversation going and maintain strong engagement with your audience. This is a powerful tool for building relationships and keeping your brand top-of-mind.

The story mention replies feature is a valuable addition to the Instagram Automation toolkit. Be sure to leverage it to maximize engagement and connect with your followers on this important social platform.

Important Considerations: Subscriber Tiers and Cost Management

It's important to note that all users who message your page will become a ManyChat subscriber if you're using ManyChat for your Instagram Automations, and those subscribers will then be added to the tier that you can expect to increase your subscription pricing.

The key to keeping costs down is to clean your list and unsubscribe people as you go that no longer need to be subscribed. Always look at these tools as ways to contribute to your bottom line. They are an essential and valuable asset to your business.

Accessing Instagram Automations: Timelines and Rollout

Here's what you need to know about accessing Instagram Automations:

  • Today, anyone with 10,000 followers or more can get access to the Instagram Automations tool via ManyChat.
  • If you have over 1,000 subscribers, you can expect the release to be early July, with a tentative date of July 1st.
  • The feature will be released to everyone, tentatively on August 1st.
  • So expect everyone to get Instagram Automations by the end of the summer.
  • Whether you have access today or have to wait a little bit longer, make sure you're ready to tackle this new platform by subscribing to the Baby Got Bot channel, where tutorials on this topic will be released in the next couple of weeks.
  • If you have questions, be sure to join the free Baby Got Bot Facebook group, or consider joining the Baby Got Mentorship program for more personalized attention and monthly trainings.

Conclusion

The introduction of Instagram Automations is an exciting development for businesses and creators looking to streamline their Instagram marketing efforts. With features like the visual flow builder, quick replies, user inputs, default replies, keyword triggers, comment-to-messenger triggers, story automations, conversation starters, and story mention replies, Instagram Automations offers a powerful suite of tools to enhance engagement, capture leads, and automate various aspects of your Instagram presence.

It's important to note that all users who message your page will become ManyChat subscribers, so it's crucial to manage your subscriber list and unsubscribe those who no longer need to be subscribed to keep your costs down. Additionally, it's essential to view these tools as valuable assets to your business, contributing to your bottom line.

Access to Instagram Automations is currently available for accounts with 10,000 or more followers, with a wider rollout planned for early July (for accounts with over 1,000 subscribers) and a tentative release for everyone by the end of the summer. Be sure to subscribe to the Baby Got Bot channel for upcoming tutorials on how to effectively utilize these new features.

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